Isn't She Stellar →
Project background:
Isn't She Stellar is a mindset development community, aimed at "womxn looking to redefine success, step into their next level, and build a life that feels good."
The brand recently launched a monthly membership subscription where members receive access to journaling prompts, templates, and weekly community video chats.
I developed the strategy and copy for a series of emails to be sent to potential members, welcoming them to the community and guiding them through the conversion funnel.
Goal:
Educate email subscribers about the benefits of the new monthly membership program, and ultimately drive sign-ups. Emails were written in the tone of a personal, heartfelt letter from Celeste (the founder of Stellar).
Email Sequence Strategy
Two versions of emails 1 and 2 were written: one for existing Isn't She Stellar subscribers that are already familiar with the brand, and one evergreen version to be sent to future subscribers.
Sample email copy (engagement):
