Hi, I'm Sammy.

Growing up, the main two things I liked were:

• Reading

• Listening in on other people’s conversations while PRETENDING to be reading

This meant that from a young age, my career goals were “JK Rowling” and “therapist”.

In a way, I’ve been able to capture elements of both an author and therapist as a copywriter: understanding an audience’s underlying values and telling stories using compelling language. I’m still waiting on the fancy couch and best-selling series, but otherwise, I’m basically there.

Other hobbies I’ve dabbled in along the way include:

Cake decorating, Archery, Ceramics, Going kind of viral on TikTok for content around 2010s YA movies

Other areas of advertising I’ve dabbled in along the way include:

Account management, Media planning, Analytics and reporting

If you want to talk marketing, hobby searching, or the best friends-to-lovers romance novels, shoot me a message!