Bioré Skincare →
Goal:
Introduce Bioré's new product, blemish patches, as an essential step in any skincare lineup. Lean on brand recognition for the iconic pore strips, while differentiating patches as a gentler, on-the-go solution.
Target Audience:
Gen-Z high school and college students.
Execution:
Cohesive design, photography, and copy guidelines to be used in all future product messaging
Organic social content announcing the new product
Paid social campaign featuring patches AND pore strips to boost recognition and credibility
Social support for "Pop This, Not That" activation
CW: Sammy Boyd, AD: Allison Kunz
Note: in addition to this specific campaign, our team concepts and produces all content for the Bioré US Instagram. You can view all content on IG here.
Blemish patches copy guidelines, developed to be used throughout all future messaging.
Organic Social Content
Got a blemish? This is your friendly reminder to patch it, not pop it 🤩
Ad 1: Key Claims
Your blemishes have met their PATCH 😉 💪🏻
Pairing our new product with the credibility and recognition of our iconic pore strips.
Ad 2: Gross Factor
Speaking to the satisfying results of "proof you can see"
See the proof on the product! Bioré Original Pore Strips and NEW Blemish Patches have super satisfying results that are just the right amount of gross 👌
Our patches are designed to blend in, so YOU can stand out 🫶🏾 💯
Let's be CLEAR 😉 Our NEW ultra-thin patches are designed to blend into all skin tones, so you can rock them day or night.
Patches + Pore Strips Paid Campaign
Speaking directly to what each
product does
Meet your pore-perfecting lineup 🙌 Grab our Bioré Original Pore Strips to instantly remove blackheads, and our NEW Bioré Blemish Patches to shrink blemishes overnight.
Ad 3: Credibility
Speaking to Bioré as the #1 trusted pore strip brand, now with medical-grade patches.
Our NEW Bioré Blemish Patches contain medical-grade hydrocolloid to suck out oil and pus overnight, from the creators of the trusted pore strip you know and love ✨